Changing Small Businesses in Practice and Evidence
My job as a small business UGC creator and content marketer…
I help small businesses get new customers by providing quality content and copy to heighten their digital presence, speak to their ideal customers, give credibility, and improve brand relationships for long-term marketing success.
My complete portfolio, including published and unpublished pieces, can be found below.
(Note: Business names and details may have been changed for client privacy.)
Make your marketing stand out.
SEO Blogs
An important piece of an SEO strategy is consistently updating your website with relevant information. Blogs are a great way to do this! You can speak to your audience, provide value, add content to your email marketing and social platforms, and improve your SEO. My blogs include best SEO practices as well as audience and keyword research.
Social Media Ads
Ads are found at the top of your sales funnels. They are designed to generate leads. Typically, they advertise a free or cheap opt-in (which I can also write!) in exchange for an email. Once you have their email, you can nurture the funnel to generate high-ticket sales.
SEO Website Copy
Your website copy should educate, inform, and convert your readers. Not only should your copy be optimized for Google’s crawlers so you appear in searches, but you should also have a Call To Action on every page to generate leads, make sales, or build your email list.
User Generated Content (UGC)
One of the best ways to build trust with current and future customers is through authentic content that demonstrates the benefit of your product. By having real people (like me!) strategically demonstrate and discuss your product, you can increase your chances of going viral, build trust, and create a unique brand voice.
