Small Business Content Marketing & UGC

Content that speaks to your customers and just…works.

Why does UGC and content marketing matter for small businesses?

 

Content marketing is the cornerstone of a long-term, successful, digital marketing plan. Meanwhile, user-generated content (UGC) reflects authentic experiences with your product or service. These are two powerful methods of building a brand relationship with your customers, so they don’t just buy once… They keep coming back.

For a small business owner, THIS is how you start building those customer relationships that fuel you! You know, those testimonials and repeat customers that make you feel so seen. The ones that remind you that THIS is why you spend those late nights and early mornings working so hard.

It’s all about the community you are building.

And in a digital world, that starts with content.

That’s why authentic UGC based on mindful copywriting tactics should be the backbone of your digital presence.

Hi, I'm Sara.

I help small businesses build their online presence and establish long-lasting customer relationships through authentic content that builds trust.

And I think we'd work really well together to save you time and grow your business.

 

What can you expect from me as your content marketer?

I write create authentic content that attracts ideal customers. This includes blogs, emails, social ads, social media content, landing pages, and more (for complete transparency, I’ve published my rates so you can know right away if I am a good fit for your budget).

But it's much more than just writing traditional salesy posts. Content marketing involves offering value to your audience, so they can become raving fans before they even become clients.

Not to mention content marketing can help you rank on Google through Search Engine Optimization (SEO) techniques.

So what exactly can you expect from me as your content marketer?

  • Time saved.

    • My #1 goal is to free up your time to focus on what you do. You work to help others - and so do I. I understand that running a business can be draining. And there are parts of it that just suck up time, especially if they aren’t being done correctly. That includes content creation. So is creating your own content that doesn’t convert just draining you and wasting your time? Let’s stop that right now.

  • SEO copy.

    • Let’s be real: SEO is difficult and the criteria is ever-changing and it takes an immense amount of time to properly write optimized copy. But that’s what I am for. I have been trained in SEO—plus, I am Google Fundamentally Certified, so I’ve spent my fair share of time studying Google’s systems, from ads to organic search optimization.

  • Enhanced brand relationships.

    • People want a connection with brands. In fact, 64% of them are seeking just that. We live in a personable world and your brand needs a voice—a personality. This is especially true for community-oriented and heart-led consumers who WANT to support small businesses. The customers you are looking for won’t be converted through traditional sales tactics. They need a different tone and approach.

  • Conversions.

    • As we work to holistically grow your brand voice and show the value you offer to your clients, you can expect conversions.

  • Improved content marketing.

    • We cannot deny that content marketing is the way consumers are turned from leads to conversions in today’s world. There’s been a shift in recent years, and potential customers are best reached through content marketing. It helps develop trust and a relationship. So, where does your content creation stand right now? And, as your business grows, do you have the time to keep up with that content creation? Or do you want to?

So are you ready to level up your digital marketing game? Let's do this!

Let’s Change Your Business

Questions about your content marketing game? Want to know my discounted bundle rates? Curious how I could change your business? Let’s talk.